it's amazing how long we put up with things simply because we assume that they are a certain way for a reason. as ideo, an innovative design firm, asserts, everything is designed. nothing is untouchable. with that being said, we should always be questioning if things are working at their full potential and pushing to rethink things that fall short of serving the people who use them. at a micro level, this can be redesigning a shopping card to better serve shoppers, something ideo did to demonstrate their deep dive approach. at a macro level, this can be redesigning entire cities to better serve the people that live there. this ambitious idea is at the core of everything studio baltimore does, taking one location, team, and solution at a time.
studio baltimore is a two way street; both sides benefit. it allows young creatives to see the impact their art can have while bringing change, big or small, to communities across baltimore. the beauty of studio baltimore is that it is simply a structure. the outcome of each session depends on the nature of the collaboration between the mica team and the baltimore community in focus. both parties determine just what the reach of their action will be. the potential for impact is, in many ways, immeasurable.
